![]() ![]() Gameplay trailer There are a lot of good bits This starts as a bit of a tutorial, but the delivery of it all felt very synthetic, quite cheesy and a little bit annoying at times. But with the constant narrative of your helpers and co-hosts of the underwater live stream that you’re hosting in your ear. You play as Mirai, a deep-sea explorer and scientist. Handholding and not particularly engagingĪs much as I wanted this game to be something I could put my headphones on for and get lost underwater in, a real change from the sometimes norm of fast-paced and quite stressful games I usually play, I just didn’t get that. It did however fall short for me on some of the expectations that I’d given myself over what the gameplay was going to involve. The game, released initially on iOS in April 2020 and later to PC and Console in June 2020 is all of those things. The stunning screenshots of large, open expanses of seascape gave us an idea of it becoming a large sandbox style exploration game. Not a lot was given away about the sort of game it would be. ![]() Price: £15.49 on Steam The open expanse of the deep blue Setting the sceneīeyond Blue has always been pitched as ‘Blue Planet’, the game. Platforms: PS4, Switch, Xbox, PC and Apple Arcade A single-player narrative adventure game from E-Line Media, where you play as a marine biologist exploring the deep blue ocean and all the wonders within it.ĭisclaimer: I was lucky enough to receive a copy of this game for free Well done to Beyond Blue, Pixel Light and CLIPSED for working on such a good cause and initiative.After following this game for a long time, I got my hands on a copy of the beautiful, much anticipated Beyond Blue. This campaign goes to show – if you put in the time and use the right tools for your social media campaign, with the necessary planning and expertise – you can generate strong interaction from your fans and followers and create a much more viral effect you won’t see from generic advertising. Total Visit to Facebook Application Tab: 7,789 Using CLIPSED, 7226 invitations were sent out.Īll up there were over 4000 entries into the competition – with nearly 3000 who continued sharing after entering.īy the end of the campaign Beyondblue’s Facebook page had close to 48,000 likes. Over a period of two weeks the campaign’s Facebook page had 7789 visitors. The competition was tightly integrated into Facebook, being presented as an app on their fanpage, where entrants register and share with friends over social media networks to enter.Īt the start of the competition, the Beyond Blue Facebook Page had around 35,000 Likes. The CLIPSED platform enabled Beyond Blue to run a competition in conjunction with the Geelong and Hawthorn AFL clubs to win a signed jumper. How did Beyond Blue’s social media campaign perform? We have seen many businesses in Australia and around the world turn to social media applications as a fresh, innovative and viral marketing approach. They wanted to capture the audiences attention at the Beyond Blue AFL cup held at the MCG to increase their likes on the Beyond Blue Facebook page.īeyond Blue’s media agency turned to an Australian owned and developed social media sharing platform, CLIPSED. CLIPSED is a unique social sharing platform that rapidly accelerates promotion of brand, products and services via social media channels such as Facebook, Twitter, LinkedIn and popular Email clients such as Gmail, Yahoo and Hotmail. They also wanted to promote to people there is an avenue to contact when in need of help with their mental health. Recently, Beyond Blue undertook a social media campaign aimed to increase awareness for Beyond Blue and mental health in general. Beyond Blue is a national and independent not for profit organisation working to help people with Depression, Anxiety and related illnesses around Australia.
0 Comments
Leave a Reply. |